SEA EXPO

The Saudi Entertainment and Amusement (SEA) Expo brings together professionals from the world of entertainment and attraction under one roof, creating a unique global experience for like-minded individuals to connect. By collaborating, we can effectively address real-industry challenges and devise actionable solutions, ultimately sparking inspiration.

Discover 350+ exhibitors from 31+ countries showcasing the latest products and solutions

Build connections with 12,000+ operators, developers, investors and decision-makers

The General Entertainment Authority was established by Royal Decree No. (A/133) on May 7, 2016, to regulate and develop the entertainment sector to be a self-sustaining industry, in cooperation with relevant government authorities and the private sector. Through our ambitious strategy, we avidly work to improve the quality of life for everyone while also contributing to economic development.

The ongoing transformation of Saudi Arabia under Vision 2030 unlocks new opportunities in the Kingdom at an unprecedented pace. The Ministry of Investment for Saudi Arabia (MISA) is facilitating access to these opportunities by developing a reliable, robust, business-friendly ecosystem, working across government to ensure investors and businesses are supported through their investment journey.

From thrilling roller coasters to interactive simulators, explore cutting-edge ride innovations redefining leisure attractions in the Middle East. Discover solutions tailored to create unforgettable experiences for theme parks and entertainment venues.