Meetings Africa

In 2026, Meetings Africa proudly marked its 20th Anniversary, a remarkable milestone in shaping Africa’s business events landscape. Owned by South African Tourism, this flagship trade show has, for two decades, been the definitive market access platform for African business events products, connecting the continent to the world. Join us for the next edition of Meetings Africa as we enter a new era of the show.

Meetings Africa continues to champion the growth of Africa’s business events industry, playing a vital role in driving economic impact and showcasing the continent’s innovation, diversity, and spirit of collaboration.

This edition will feature the highly anticipated 2-day trade show, preceded by the dedicated educational and networking day, BONDay, in partnership with leading global, continental, and national industry associations. You can look forward to knowledge exchange, innovation, and skills development to shape the future of African business events.

For exhibitors, buyers, and media, Meetings Africa offers an unparalleled opportunity to engage with Africa’s business events community. Exhibitors can showcase products and services to international and local buyers, African associations, and corporate planners, while media gain direct access to the stories shaping the continent’s industry. It is the most formidable platform to connect face-to-face with the world’s most influential stakeholders – and to be part of Africa’s growth journey into the next 21 years.

Do business Meetings Africa’s uniqueness as a business events trade platform lies in the show being able to attract and provide exposure to global buyers and corporate executives who are specifically targeting African products. These buyers undergo a rigorous vetting process to ensure that buyers who are finally selected to attend are in fact, credible decision-makers who are able to place business in Africa and are of the level of seniority required for participation.